The Macallan - The Archival Series Folio 3 Single Malt Scotch Whisky (700ml)

Less is More

"THE SNOW CAN LINGER ON BEN RINNES"

Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather, inspired by a tradition commented on by The Macallan Distillery Manager to David Holmes and Nick Salaman on a visit to The Macallan Estate. Continuing the highly distinctive style of the ads and the simple but memorable strapline that put the mantra of "less is more" at its heart, the continuing campaign continued to speak loudly in small spaces and gain momentum with a wider audience.